Daniel Nestorio is an aquarium industry enthusiast, with a particular passion for reef aquariums.
Since 2002, he has been deeply involved in the sector, demonstrating an unwavering commitment and hard work to keep his “hands wet”.
His dedication to keeping fascinating animals in aquatic environments is motivated by the mental stimulation and challenges it provides.
With extensive experience, he founded Professional Fish Keepers in October 2014 with a complete line of aquaculture products.
Being distinguished in 2021 as one of the largest national exporters of Corals to Europe and the United States.
From January 2019 until November 2022, he served as a YouTuber and daily Vlogger, sharing his experience and knowledge about aquariums with a wide audience.
PFK is the culmination of a trajectory and extensive experience in the aquarium industry, valuing professionalism, passion and dedication and contributing significantly to the creation and maintenance of vibrant and healthy aquatic environments.
Mission
Our mission is to tirelessly dedicate ourselves to serving our customers by providing the highest quality products and services that meet their needs and exceed our customers' expectations. We want to continue to be recognized as leaders in our sector.
VISION
Our vision is to be an innovative and reference company, committed to excellence and sustainability. We constantly look for new ways to improve and grow, staying ahead of market trends. We aim to be an organization that inspires trust, respect and admiration, both from our customers and our employees.
Values
Our values are based on integrity, ethics and respect. We believe in social responsibility and promoting diversity and inclusion. We value creativity, collaboration and continuous learning. We are committed to quality and innovation in everything we do. We believe that by adhering to our values, we can achieve sustainable success and make a positive difference in the world.
The Future
Our brand has a clear and ambitious vision for the future. We establish solid goals that reflect our commitment to continually grow and evolve. Firstly, we intend to consolidate our position in the market, strengthening our presence among our loyal customers and gaining new audiences.
Furthermore, we are committed to constantly innovating. We believe that innovation is essential to maintain our competitiveness and provide our customers with high quality products and services. Therefore, we plan to invest in research and development, exploring new technologies and market trends.
Another important objective is sustainability. We recognize the importance of acting responsibly towards the environment and society and are committed to reducing our ecological footprint by adopting more sustainable practices throughout our production and distribution chain.
Furthermore, we intend to strengthen our presence internationally. We want to take our products and values to new markets and establish strategic partnerships with companies around the world.
In short, our objectives for the future are clear: growth, innovation, sustainability and internationalization. We are determined to achieve these goals and continue to serve our customers with excellence, always keeping our core values at the center of all our actions. The future is promising, and we are eager to face the challenges and opportunities it holds.
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